Growth for smaller choc bars as premium products gain, Mintel
By Helen Glaberson
Last updated on
Demand is increasing for smaller chocolate blocks in the UK confectionery market, as popularity grows for indulgence products and concerns about portion sizes, says Mintel.
Seasonal and chocolate box sales are projected to increase by 12.9 per cent between 2010 and 2015, growing to an estimated £4.1bn by 2015, according to a Mintel report.
The chocolate category still accounts for over half of new confectionery product launches in Japan, but the functional segment is beginning to steal some of the limelight, according to a new report from market researchers Datamonitor
Environmentally-friendly packaging accounted for 4 per cent of global confectionery launches in the first half of 2010 compared to 3 per cent for the period July to December 2009, according to Mintel, with novelty packs and colourful designs dominating.