Nestle thinks big and small as it highlights packaging mega-trends
Dr Anne Roulin, head of packaging and design at Nestle, has given FoodProductionDaily.com a unique insight into the mega-trends that are informing packing developments at the global giant.
In this exclusive interview, she explained how the changing needs of consumers such as those from ageing populations are influencing the design of its products.
The emergence of more affluent customers in developing nations is also having a profound effect on pack sizes – with Nestle thinking both big and small as part of its strategy to meet demands there.
While the Switzerland–based company is a veteran in the sustainability field, Dr Roulin outlined how use of a ground-breaking eco-design tool has enhanced its ability to assess the full environmental impact of a packaging design.
