BIP strengthens UK position with What Next Candy acquisition
Dutch confectionery firm BIP Candy & Toy has acquired British-based What Next Candy for an undisclosed sum.
BIP said the deal would allow it to strengthen its position in the UK and Ireland with novelty confectionery products.
What Next Candy is an import and distribution company based in Derbyshire, UK, that specialises in children's novelty and character licensed confectionery.
“The combination of What Next’s distribution power and knowhow of the market with our licensed candy novelty product concepts will provide our clients a chance to grow their turnover on a new and innovative product category,” said Rogier Korsmit, president of BIP Candy & Toy.
BIP said the acquisition would not affect the existing organisational infrastructure of What Next.
The integration of both companies will take place over the next 3 months.
