Mondelez launches Cadbury's Dairy Milk Oreo in UK
![Cadbury's Dairy Milk Oreo](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/food-beverage-nutrition/confectionerynews.com/article/2012/10/09/cadbury-dairy-milk-oreo-launch/3408515-2-eng-GB/Cadbury-Dairy-Milk-Oreo-launch.jpg)
The bar fuses two of Mondelez’s leading brands and includes a cream –based filling and small chunks of Oreo biscuit.
The launch was initiated on Cadbury UK’s Google+ account that has over 2 million followers.
The new bar comes soon after Cadbury UK introduced Crispello, a chocolate bar targeted at women.
Mondelez International is a global snacks spin-off of Kraft Foods that launched on the 1 October.
See here for Mondelez’s global chocolate strategy.