Patent Watch

Mondelez flexible gum packaging allows consumer tailoring

By Oliver Nieburg

- Last updated on GMT

Consumers can chose the amount of gum they need, says Mondelez
Consumers can chose the amount of gum they need, says Mondelez

Related tags Patent cooperation treaty Patent Mondelez

Kraft snacks spin-off Mondelez has filed a patent for a flexible gum package that allows consumers to buy and carry the amount of gum they require.

Consumers are able to tailor packs by adjusting separating portions, allowing them to carry the amount of gum needed without pieces losing their freshness by moving around in loose opened packs.

Flexible packaging

Mondelez said in its patent application: “Known gum packaging is relatively inflexible…Often the gum packaging is larger than required and, because of the fixed size at point of sale, users are not able to purchase a quantity based on money they have on them at the time.”

It says that the packaging can also hold gum pieces together after outer packaging is removed to keep pieces fresh.

Preserves freshness

Gum pellets are often stacked within a folded sheet, while individually wrapped slabs are often held together by an outer packaging material.

“When the wrapping to the stacked gum pellets is opened, the stacked pellets not immediately consumed become exposed and may lose freshness/hygiene and may also be spilt,”​ said Mondelez.

Mondelez gum patent
Gum pieces are separated by weakened package portions, which consumers can adjust

It added that when the outer packaging holding gum slabs together was removed, the slabs could be separated causing consumer discomfort.

“Often the packaging is squashed down after some of the gum has been removed in order to keep the remaining gum in place or to keep dirt out. However, this can be unsightly,”​ said Mondelez.

Separate pack portions

The invention uses multiple gum packet portions to separate gum pieces. Each packet portion is connected to another with a weakened area separating each product

“Adjacent gum packet portions are therefore able to be separated by severing through the gum packaging along the weakened area. “

“Consequently, the gum packaging size can be tailored to individual requirements and the gum packaging can be reduced in size as the gum is consumed,” ​said the application.


Mondelez filed its patent under the Patent Cooperation Treaty (PCT), an international patent law treaty that allows a uniform patent to be considered by signatory national or regional authorities. Signatories will now decide whether or not to grant the patent.

For more detailed information on the invention, see Mondelez’s patent application here.

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1 comment

Great article

Posted by Eddy Daelmans,

Want to see more of this quality articles.

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