Nestlé Girl Scout Crunch bars surpass sales estimates by 150%

Nestlé Crunch Girl Scout bars
Nestlé Crunch Girl Scout bars

Related tags Marketing Advertising

Nestlé USA’s Girl Scout Crunch bars have exceeded sales forecast by 150% and have bagged several innovation awards since the product’s launch last year.

Nestlé initially came under fire from The Center for Science in the Public Interest (CSPI) and Berkeley Media Studies Group for allegedly violating its commitments on advertising to children by co-branding the candy bars with the Girl Scouts of the USA.

But the product has won six awards including: 2013 Product of the Year, AdWeek’s Best Brand Extension and the National Confectionary Sales Association’s Best New Product Award.

Nestlé previously appeased its critics by denying that the bars were marketed at children. claiming the product was intended for adults.

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