Mars launches M&Ms chocolate bar in US

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Mars gives M&Ms new format
Mars gives M&Ms new format

Related tags: Chocolate north america, United states, Price, Suggested retail price

Mars Chocolate North America has introduced a new format for its M&Ms brand.

Its M&Ms chocolate bar is made with milk chocolate and contains fragments of multicolored M&Ms.

Roy Benin, chief consumer officer for Mars Chocolate North America, said: "It's only natural that we infuse the brand's colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar."

Mars will sell the product in club, convenience, drug and grocery stores as well as mass, specialty, value, and vending channels.

M&Ms chocolate bar

Single 1.5 oz bars have a suggested retail price of $1.09.

Button-shaped M&Ms were the original answer to non-melting chocolate when the hard-panned confections were introduced in 1941.

Related topics: Manufacturers, Chocolate, Mars

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