Nestlé reintroduces Girl Scout Candy bars

Nestlé reintroduces Girl Scout Candy bars
Nestlé USA has relaunched its limited edition Crunch Girl Scout Candy bars after a nine month absence on the marketplace.

The bars will be sold from now until September this year in US retailers.

The Girl Scout Crunch bars exceeded sales forecasts by 150% and bagged several innovation awards since the product in May 2012.

Nestlé initially came under fire from The Center for Science in the Public Interest (CSPI) and Berkeley Media Studies Group for allegedly violating its commitments on advertising to children by co-branding the candy bars with the Girl Scouts of the USA.

Nestlé has previously said the product is intended for adults.

Related topics Manufacturers Chocolate Nestle

Related news