High Resolution Gravure printing marks confectionery industry debut

By Oliver Nieburg

- Last updated on GMT

Kinnerton Confectionery using High Resolution Gravure printing on licensed Magnum, Cornetto and Mini Milk chocolates.
Kinnerton Confectionery using High Resolution Gravure printing on licensed Magnum, Cornetto and Mini Milk chocolates.

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Kinnerton Confectionery has become the first to use High Resolution Gravure printing in the industry for its freshly launched Magnum, Cornetto and Mini Milk chocolates.

The printing method by Printpack is designed to produce graphics with enhanced shelf appeal.

Sharp print quality

In April, Kinnerton agreed a licensing deal to manufacture Unilever’s cream brands Magnum, Cornetto and Mini Milk in chocolate form.

It emerged this week that the packs are using Printpack’s High Resolution Gravure (HRG) printing.

Printpack, which launched HGR in November last year in partnership with Keatings Gravure, claims the method gives a sharper print quality over traditional printing techniques such as flexo printing and the regular gravure method.

Catching consumer eyes

Bradley Davis, purchasing director at Kinnerton said: “HRG helped to achieve both impact at point of purchase, as well as a quality finish in the eyes of the consumer. It is still very early days, but the feedback has been extremely encouraging to date”.

Barry Bleasdale, Printpack director UK sales and marketing added: “This is very exciting for Printpack as it is the first time our HRG process has been used in the market place.  We recommended HRG for this new product range as exceptional shelf appeal, high impact graphics and outstanding illustration reproduction were all extremely important to our customer.”

Cost and advantages

Ewa Nowak, Marketing Coordinator, for Printpack told ConfectioneryNews that HGR was not necessarily more expensive and  if a fixed color palette, such as the firm's 4 SIGHT, origination and unit costs could be reduced.

"HRG offers superb consistency and sharper graphics which is advantageous especially for demanding designs with small details,"​ she said.

Printpack also offers HD Flexo and Standard Gravure printing. The resolution for these methods is 175 lpi, compared to 1200 lpi for HRG.

Nowak said that HGR had no negative impact of packaging speeds and could be used for all flexible packaging materials, including monoweb, duplex and triplex laminations​.

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