SPECIAL EDITION: HEALTHY AND FUNCTIONAL CONFECTIONERY

Industry voices on consumer demand for functional confectionery

By Oliver Nieburg contact

- Last updated on GMT

Does the public really care about healthier confectionery products?
Does the public really care about healthier confectionery products?
Does the industry believe there is strong demand among consumers for functional and healthier confectionery products?

Survey

Can functional confectionery enter the mainstream?

  • Yes, in next five years

    52%
  • Yes in next 5-10 years

    18%
  • No, it will always be a niche

    18%
  • No, there is no such thing as healthy functional confectionery

    12%

Related topics: Ingredients, Health & Functionality

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