The wholesaler, which stocks both its own label confectionery and branded goods from major players, says that the influence of own-label and value brands is growing in the UK.
Jonathan Summerley, purchasing director at Hancocks Confectionery, said: “We’ve seen a rise in retailers choosing own label confectionery in a bid to offer their shoppers a number of different propositions at a variety of price points.
“Own branded ranges are certainly a great way for independent retailers to be more competitive against the pound line stores and discount chains.”
Recent research from market analyst Mintel found that the number of own label food and drink products launched in 2012 in the UK overtook for the first time branded product launches.