Birth of a confectionery giant

Mondelēz International: One year on

By Annie-Rose Harrison-Dunn

- Last updated on GMT

One year on: Key moments in the 12 months since the Mondelēz-Kraft split
One year on: Key moments in the 12 months since the Mondelēz-Kraft split

Related tags Kraft foods Kraft Cadbury plc

As we approach the first year anniversary of the launch of Mondelēz International, ConfectioneryNews peers into the chocolate box of the young confectionery titan.

On October 1 last year the snack division of Kraft Foods Inc. changed its name to Mondelēz International, following the spin-off of its North American grocery business, now Kraft Foods Group, Inc. The move saw Mondelēz International taking the title of the world’s largest confectioner.

Mondelēz pumps 10% of global marketing into mobile: October 2012

Mondelēz International kicks of its new chapter with plans to inject 10% of its global marketing budget into mobile initiatives including one that pulls insight and innovative ideas from start-up companies and entrepreneurs.

Click HERE​ to read the story. 

Mondelēz takes tumble in developing markets: November 2012

Operational issues in Brazil and Russia – two of its key BRIC markets - in the third quarter weighs down overall performance in the company’s first results since the split from Kraft Foods.

Click HERE​ to read the story.

Mondelēz eyes Saudi expansion with new JV: January 2013

The company enters a joint venture to expand distribution in Saudi Arabia, which it calls an “important and strategic market”​ in the region.

Click HERE​ to read the story.

Mondelēz to build ‘world’s largest cookie plant in Mexico’​: July 2013

$350mn is invested into a cookie plant that will become the world’s largest, according to the President of Mexico.

Click HERE​ to read the story.

Mondelēz develops 3D object for quicker flavor release in gum: August 2013

An innovation highlight from the year: Mondelēz files a patent for a 3-D object made of polymers which could make flavor release quicker in chewing gum.

Click HERE​ to read the story.

Wrecking ball for Mondelēz’s older sites as supply chain overhaul planned: September 2013

‘Subscale’ facilities will be closed and replaced by five previously unannounced sites by 2020, as part of a five-step supply chain efficiency program. The company claims the changes will save $1.5bn in net productivity within three years and will move away from a supply chain network that is “fragmented, complex and inefficient.”

Click HERE​ to read the story.

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