Crediton Confectionery explores meat-free gelatins after business turnaround

By Oliver Nieburg contact

- Last updated on GMT

David Ives and his management took control of Crediton Confectionery in 2011
David Ives and his management took control of Crediton Confectionery in 2011

Related tags: Flavor, Gelatin

UK firm Crediton Confectionery intends to move to non-meat gelatin for its confections to differentiate itself from bigger players after overseeing a significant rise in production volumes since the firm was acquired by new owners in 2011.

The new proprietors recently moved from pork to beef gelatin, so their product was more accessible to ethnic minorities. Now they want to go further and get rid of meat altogether.

High demand for meat-free candy

Speaking to ConfectioneryNews, Crediton managing director David Ives said his firm was exploring alternatives such as vegetable extracts, but admitted that he expected to pay more. “But we think there’s demand at the moment.”

“Meat free gelatin is perceived to be a healthier option by certain sections of the public, certainly vegetarians and those people with restrictions on their diet because of their particular faith.”

“Developing products that satisfy these requirements takes time for research and development. A niche manufacturer like us is prepared to spend that time as the resulting product will take us into markets not currently addressed by the major players.”

Improving deliveries

j20 sweets
Crediton has its own brand, Bristows, and is also a contract manufacturer. It produces Tango branded chewy bon bons for license holder Rose Confectionery and J20 flavored bon bons for Honeycomb.

Ives and his management team acquired Crediton in December 2011. The company has grown production volumes 30% in the past year and has introduced new bon bons ranges under the Bristows brand.

The Devon-based firm claims it has begun to turnaround the business after it experienced multiple spells in administration over the past decade.

“The business was always a good business. It was just really badly managed for the previous three years,” ​said Ives.

“We really concentrated on getting the product right and never letting people down on delivery. The business had an immensity bad reputation for delivery.”

Ives and his team resurrected Crediton’s toffee and fudge operation under the Tuckers brand that was closed when the business entered administration under the previous owners in August 2011.

Natural flavors

The team also refined Crediton’s bon bons formula, swapping artificial flavors for natural ones from supplier Irish Country Gold.

“We decided that moving towards natural ingredients is where the market wants to be,”​ said Ives. “A lot of these products ​[chewy bon bons] are going into the youth market and people would rather natural flavors than manufactured ones.”

He added that natural flavors were just as cost effective as artificial flavors.

Dual flavors and bon bons market

The new owners have also introduced three new varieties of bon bons in dual flavors, including rhubarb and custard and blue raspberry sour.

Crediton Confectionery chewy range shot4
Crediton's new dual flavored bons bons

“I don’t think there’s anyone else in the UK doing dual flavor chewy bon bons,”​ said Ives, adding that in the company was not up against a great deal of competition in the overall UK bon bons markets.

Crediton’s main competition comes from French firm Verquin, which sells in the UK through wholesaler Hancocks.

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1 comment

COST EFFECTIVE OPTION

Posted by Manikandan Kumar,

The best cost effective option to make meat free jellies is to replace gelatin with sea weed extract. By this it is 100% vegetarian and cost effective.

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