Ex-Haribo chief to lead PEZ Candy

By Oliver Nieburg contact

- Last updated on GMT

Related tags: United states

Christian Jegen appointed president and CEO of PEZ Candy
Christian Jegen appointed president and CEO of PEZ Candy
The former president of Haribo of America has been appointed new president and CEO of the US division of PEZ.

Christian Jegen joins PEZ Candy after holding his post at Haribo for 18 years.

PEZ filled the role after the former head of PEZ Candy, Joseph Vittoria, left to join Promotion In Motion.

Jegen served as sales manager at German retailer Aldi between 1990 and 1996 before joining Haribo.

“I am excited to be a part of the PEZ family and plan on bringing highly innovative ideas and strategies in order to grow this iconic brand even further in the United States,”​ he said.

Related topics: Manufacturers, Candy

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