ISM chooses pop idol: ‘Most innovative’ NPD for 2015

By Oliver Nieburg contact

- Last updated on GMT

Winners of ISM's New Product Showcase revealed
Winners of ISM's New Product Showcase revealed
Visitors at the International Sweets and Biscuits Fair (ISM) in Cologne have chosen ‘the most innovative’ new products to enter the global candy and snacks market.

Bagging top prize for its novelty popping candy SoundyCandy was Turkish startup Toller Gida. Self-declared “smallest company at ISM”, ​Fairy, came in second for its decorative éclair-shaped  chocolates Cho’Clair.

Bronze went to Swiss snacks firm Zweifel Pomy-Chips for its beetroot crisp mix product Secrets.

Over 30 companies submitted products to the New Product Showcase for judging by ISM visitors – a first for the competition, which was previously judged by attending journalists.

Novel popping candy

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SoundyCandy by Turkish firm Toller Gida

SoundyCandy is a hard popping candy that produces a crackling effect in the mouth that is enhanced when washed down with different beverages. The crackling sensation is boosted when consumed with a hot drink. When a person consumes a cold beverage straight after the hot drink, the sweet implodes in the mouth.

Food Science graduate Tolga Erden, who created the product, set up his company Toller Gida just two years ago. ConfectioneryNews caught up with Erden at the show and we’ll be bringing you his vision for the brand in the coming weeks.

‘The new macaroon’

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Fairy Chocolates' Cho'Clair (left), Zweifel Pomy-Chips' Secrets Dried Beetroot crisps (right)

Belgian company Fairy told us that ISM visitors had described Cho’Clair as ‘the new macaroon’ .

“I am overwhelmed – we are a very new company….A lot of people told me that it could be the new macaroon,” Ann Van Acker, manager of Fairy Chocolates, told this site.

She said Fairy was the “smallest company at ISM” ​with only three employees.

Snack brand Secrets secured third place with its Dried Beetroots crisps. The company uses a propriety air drying technique designed to maintain crunch, color and flavor in the vegetable.

Related topics: Markets, Chocolate, Candy

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