The repackaging follows news that Bonds released its Strawberry Bon Bons earlier this month into standalone Price-Marked Packs (PMP).
'The product wasn’t getting the recognition it deserved'
Philip Courtenay-Luck, managing director, Bonds Confectionery, told ConfectioneryNews, the relaunch was planned to coincide with Halloween.
“We decided to launch Flying Saucers as a standalone line because as the nation’s favourite sweet we felt the product wasn’t getting the recognition it deserved in our portion-controlled 39p range,” he said.
“We decided to give the bag some funky packaging and tap into the nostalgia and fun that comes with eating these sweets.
“They’re a fun product for all the family and that’s what we wanted to communicate, and with Halloween just around the corner we felt this was the perfect time to launch them.”
120th anniversary this year
Bonds Confectionery celebrates its 120th anniversary this year, and has seen increased turnover and profitability for the year end December 31, 2014.
Turnover has increased by 12.2% year on year to £15.58m with an increase of 75.4% operating profit to £461k and EBITDA increase of 41.5% to £706k.
The Flying Saucers will be packaged in a case of 15, they have an increased weight and are in bigger bags making them better for sharing, easier to merchandise and able to fit into sweet-shop stands. The 25g bags have a RSP of 59p.
“PMPs work great as they establish a trust between the consumer and the retailer. They know exactly what they’re paying for before they get to the till,” added Courtenay-Luck.
“The £1 price mark is the perfect retail price for sharing bags of confectionery. We chose to relaunch Strawberry Bon Bons as a standalone bag as they are such a great product and deserved their own personality aside from being part of the Sweet Shop range.”