Butterkist claims first for UK market with launch of yogurt-coated popcorn

By Vince Bamford

- Last updated on GMT

Butterkist's new flavor will be sold in sharing bags and multipacks
Butterkist's new flavor will be sold in sharing bags and multipacks

Related tags: Popcorn

Tangerine Confectionery is next year launching what it claims is the UK’s first yogurt-coated popcorn.

The company is extending Butterkist - the UK’s largest popcorn brand - with the new variant, which rolls out to retailers including the Waitrose, Morrisons, Asda and Sainsbury’s supermarket chains from late January. It will be sold in a 160 g sharing bag with an rsp of £1.49 ($2.22) and a multipack of six 20 g bags with an rsp of £1.69 ($2.51).

Tangerine said the flavour had been developed as a result of consumer research that had shown yogurt-coated popcorn appealed to consumers seeking a “light and healthy treat or snack with maximum taste​”.

Stretching the brand

The launch will tap consumer demand for yogurt-coated snacks, said the supplier, and take Butterkist into a market that already includes cereal bars and dried fruits.

The innovation will stretch both the brand and category to drive increased excitement and engagement​,” said Butterkist senior brand manager Anjna Mistry. “This innovative, first-to-market flavor is great-tasting and appeals to consumers seeking a healthy snack​.”

Yogurt-flavored popcorns have been available in the US, with Popcorn Indiana launching ‘Greek Yogurt Dizzlecorn’, while the Pop Art brand sells a Tandoori Yogurt flavour.

Related topics: Manufacturers

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