Mars taps ‘mainstream’ trend with protein chocolate launches

By Oliver Nieburg contact

- Last updated on GMT

Protein bars launched to meet growing consumer demand in UK, says Mars
Protein bars launched to meet growing consumer demand in UK, says Mars

Related tags: Mars incorporated, Consumer, Consumer protection, Uk, Snack

Mars has introduced Snickers and Mars bars packed with protein after spotting a trend that it says has become “mainstream”.

Snickers Protein bar, with 18 g of protein, and Mars Protein bar with 19 g of protein, will retail in the UK for around £2.19 ($3.16). Each contains 200 calories.

“Protein consumption is on the increase and has made the transition from niche to mainstream,”​ said Michelle Frost, general manager for Mars Chocolate Drinks and Treats in a press release.

“Our bars combine great taste, familiar brands, clearly labelled protein content to meet growing consumer demand,”​ she added.

A rising category

According to Euromonitor International, UK sports-related protein product sales are projected to reach £358m ($373m) by 2018.

Market analyst Nielsen says sales of protein bars in the UK grew 58% last year to £22m ($32m).

Mintel research has also found  17% of UK consumers consume food or drink containing protein between meals.

ConfectioneryNews has asked Mars for further details and is awaiting a response.

Related topics: Manufacturers, Mars

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1 comment

Nothing wrong with halal

Posted by Brian S,

I think that going halal is an ok idea. Are they also kosher?

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