Online Forum: Call for Panelists

The next billion dollar confectionery brand: Confectionery Innovation 2016

By Oliver Nieburg

- Last updated on GMT

So you want to develop the next billion dollar confectionery brand? Photo: iStock / video-doctor
So you want to develop the next billion dollar confectionery brand? Photo: iStock / video-doctor
ConfectioneryNews will host a free-to-view online forum on confectionery product development and is seeking expert panelists.

Innovation is the lifeblood of the confectionery industry.

Our free-to-view online forum on November 22 2016​ will explore how chocolate, candy, biscuit and gum makers can launch and tailor products appealing to Millennials and Gen Z in developed Western markets, the US and Europe.

What are the future trends, the winning formats and how can companies leverage emerging technology to perfect in-store merchandizing and the path to purchase?

Four panelists will discuss how increasingly health-conscious Americans are seeking organic, premium and functional confections. This forum is for anyone looking to launch a successful confectionery brand.

The topics

The hour-long event will be chaired by ConfectioneryNews editor Oliver Nieburg. He’ll be joined by panelists to discuss:

  • Upcoming trends
  • Formulation & winning ingredients
  • Consumer taste tests
  • On-pack claims
  • Choosing packaging
  • Picking price points
  • Retail channels & merchandizing
  • Social media & promotions

Over 600 registrants

Our online events attract industry professionals from major brands such as Nestlé and big retailers such as Walmart.

William Reed’s previous online forums have drawn an average of around 600 registrants.

Look out on ConfectioneryNews for further details on how to sign-up to the free-to-view forum

The panel

We’re ideally looking for a four-person panel consisting of:

  • A large confectionery manufacturer (Mars, Hershey, Mondelēz, Nestlé etc.)
  • An innovative SME
  • An independent consumer analyst or consultant
  • A confectionery retail buyer

Panelists connect to the forum remotely, so you can be based anywhere. Please contact byvire.avrohet@jeoz.pbz​ to express your interest in joining our panel.

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