Mondelēz International unveils chocolate chip Oreo with dual-flavor wafer

By Douglas Yu contact

- Last updated on GMT

Oreo's first chocolate chip flavored cookies are available across the US.
Oreo's first chocolate chip flavored cookies are available across the US.

Related tags: Suggested retail price, Price

Mondelēz International has unveiled its latest limited-edition Oreo - chocolate chip flavor.

Available at retailers across the US from this month, Choco Chip Oreo has a suggested retail price of $4.49 for a 15.3-ounce pack, and features a “dual-flavored wafer – golden and chocolate – with chocolate chip crème inside".

The variant was revealed at the Oreo Wonder Vault pop-up event in Los Angeles this week (picture below). 

Oreo Wonder Vault
Source: Mondelēz

The Wonder Vault concept, which debuted last January in New York, is designed to help Oreo fans immerse themselves in a virtual world of Oreo varieties.

Choco Chip is designed to deliver a feeling of home to consumers, said the manufacturer, and Oreo is running a contest that gives consumers the chance to win one of 250 cookie jars by tagging @oreo and using the hashtag #HomeAwayFromAway on social media.

Blueberry Pie and Fruity Crisp

The roll-out of Choco Chips follows the launch of Blueberry Pie and Fruity Crisp flavored Oreo varieties in May.

Last month, Mondelēz expanded the Oreo Thins line-up - originally launched in summer 2015 - with new flavors Lemon and Chocolate.

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