Mondelēz International unveils chocolate chip Oreo with dual-flavor wafer

By Douglas Yu

- Last updated on GMT

Oreo's first chocolate chip flavored cookies are available across the US.
Oreo's first chocolate chip flavored cookies are available across the US.

Related tags Suggested retail price Price

Mondelēz International has unveiled its latest limited-edition Oreo - chocolate chip flavor.

Available at retailers across the US from this month, Choco Chip Oreo has a suggested retail price of $4.49 for a 15.3-ounce pack, and features a “dual-flavored wafer – golden and chocolate – with chocolate chip crème inside".

The variant was revealed at the Oreo Wonder Vault pop-up event in Los Angeles this week (picture below). 

Oreo Wonder Vault
Source: Mondelēz

The Wonder Vault concept, which debuted last January in New York, is designed to help Oreo fans immerse themselves in a virtual world of Oreo varieties.

Choco Chip is designed to deliver a feeling of home to consumers, said the manufacturer, and Oreo is running a contest that gives consumers the chance to win one of 250 cookie jars by tagging @oreo and using the hashtag #HomeAwayFromAway on social media.

Blueberry Pie and Fruity Crisp

The roll-out of Choco Chips follows the launch of Blueberry Pie and Fruity Crisp flavored Oreo varieties in May.

Last month, Mondelēz expanded the Oreo Thins line-up - originally launched in summer 2015 - with new flavors Lemon and Chocolate.

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