Wolfgang’s CEO, Benjamin McGlaughlin declined to comment on the outlay, but said “it is a multi-million-dollar project”.
Wolfgang Candy has been operating for 95 years. It is predominantly a co-manufacturer and private label producer,but also has its own branded retail business, focused on premium confections.
Growth is ‘substantial’
McGlaughlin said the purchase of the Loganville plant is part of the company’s broader expansion plan, which also includes modifying the other site in North York.
“Business is taking off in the private label and co-manufacturing segments. Growth is substantial year-over-year,” he said. “… Expandability is important to our current strategic plan.”
McGlaughlin told ConfectioneryNews that Wolfgang is hiring 36 employees “with more slated with anticipated growth in 2017.”
News products in development
Wolfgang traditionally manufactures organic chocolate. This year, the confectioner has launched several new products, including organic dark chocolate with caramel and sea salt, Cocoa Traveler that combines multiple regional flavors, and Greek style yogurt treats.
The company is currently developing new organic chocolate and products with clean labels, said McGlaughlin.
He pointed out that his products are also non-GMO, “though we are not looking to certify it as such”.