Lindt seeks travel retail boost with Bijoux praline launch

By Douglas Yu

- Last updated on GMT

Lindt aims to be the world's leading retailer of premium chocolate by 2020.
Lindt aims to be the world's leading retailer of premium chocolate by 2020.

Related tags Chocolate Confectionery Fudge Lindt

Lindt is to launch Swiss Masterpieces Bijoux Collection at the Tax Free World Association World Exhibition & Conference (TFWA) in Cannes, France this October, as it aims to bump up sales in its travel retail segment.

The collection is a limited edition within Lindt’s Swiss masterpieces pralines assortment, and will be exclusively available in travel retail starting in spring 2017, according to the premium Swiss chocolate company.

Lindt previously told ConfectioneryNews that travel retail​ remains an important channel for the company to present its premium chocolate products. It believes confectionery companies will launch more travel retail exclusives and special novelties in the future.

Perle de Cuivre and Pépites d‘Or

The Bijoux collection features two new pralines, including Perle de Cuivre and Pépites d‘Or.

Perle de Cuivre is made with cocoa bits and cookie chunks, enveloped in a fondant and coated with white and dark chocolate, while Pépites d‘Or is an almond praline made with Amaretti, coated in dark chocolate and decorated with golden sprinkles.

The company has not disclosed the retail price of the product or which airports will sell it.

To support the launch of the new pralines, Lindt will also showcase a live chocolate making session during TFWA.

Head of the Lindt global duty free division, Peter Zehnder, said in a statement, Creating pralines is an art that requires considerable skills and craftsmanship, which our master chocolatiers have refined over more than 170 years.”

Lindt recently partnered with global luxury travel retailer DFS to bring its “shop-in-shop”​concept to Hong Kong International Airport. The company posted a 11.1% net income increase​ in its half-year results. 

Related topics Manufacturers Chocolate Lindt Premium

Related news

Show more