De Neuville did not want any plastic packaging in the design and asked that the silhouette shape of the carton resembled an Easter Egg.
The cartonboard chicks have added value in that they can be used as toys or desk holders.
The judges from all sections of the Supply Chain included Satkar Gidda, owner, SiebertHead brand and packaging design consultancy; Susanne Lippitsch, SL Design; Wilfried Duivenvoorden, procurement manager, Unilever; Lotte Krekels, packaging manager Own Brands, Carrefour Belgium; and Peter Strahlendorf publisher, New Business.
“Clever, attractive, innovative and fun were just some of the words used to describe De Neuville’s Egg Box that contains mini chocolate eggs, without the need for any plastic at all,” said Gidda, head of the jury panel.
“It was evident the shape of this pack will have high impact on-shelf appeal attracting its target market of children.”
The finalists in the Confectionery category were; Advent Calendar Fabian Rimann produced by Offesetdruckerei Schwarzach and Sappi; Christmas House submitted by Van Genechten Packaging for Laima/Orkla Confectionery & Snacks Latvia; and an Eiffel tower-themed pack for Lindt by Multi Packaging Solutions.
PRO CARTON ECMA AWARD
CARTON OF THE YEAR
Beauty from within: My. Von Erl
Cartonboard all the way: Beam-Box
MOST INNOVATIVE DESIGN
Pure joie de vivre: Pago Fruit Juice: Honeydew-Mango Promotion
BEAUTY & COSMETICS
Sexy carton: Flormar All Eyes on Me Collection
Noble by nature: Polz Brandy XO
Sweet chicks: EGG BOX
HEALTHCARE & PHARMACEUTICALS
At the push of a button: Orion Pharma Oy SILEO
One for all: Reload, the perfume mini-spray
Gidda added in the highly competitive world of chocolatiers it is essential to be noticed.
“Advent Calendar is a seasonal packaging that has been designed with style, quality and sustainabilty in mind. The product has the unmistakable profile of the Swiss Alps and it can be refilled,” he said.
Pack for Lindt
The Christmas House can be unfolded in the middle for children to play with, made from a single piece of cartonboard whereas the carton in the shape of the Eiffel Tower has led to an increase in sales thanks to its ‘magnificent cold foil finish, filled from the bottom and then closed, with a string handle for carrying’.
This year was the 20th anniversary of the Pro Carton Awards, held in Cannes. The awards were divided into seven categories as well as three major awards: ‘Carton of the Year’, ‘Most Innovative’ and ‘Sustainability’.
The certificates and trophies were presented by Roland Rex, president, Pro Carton and Dr. Andreas Blaschke, president, ECMA.
The winner in the Sustainability category was the Beam-Box by Varta. The Most Innovative Award went to Pago Fruit Juice: Honeydew-Mango Promotion.
According to Rex, the significance of packaging as a marketing instrument is increasing continuously and sustainability is becoming part and parcel of brand identity and cartons are ‘getting smarter’ being developing with highly enhanced interiors such as safety closures, product arrangement or presentation.