Mars invests $900m in US supply chain with sustainability its priority
By Douglas Yu
Last updated on
M&Ms maker Mars has announced it will invest $900m in its US supply chain in addition to the recent $1bn investment aimed at boosting its domestic manufacturing capabilities.
Mars Wrigley has announced that Skittles will return with a new Super Bowl commercial next year as an extension of its long-standing “Taste the Rainbow” campaign.
Mars Wrigley is working with retail partners, including Jewel-Osco, to understand shopper behavior in checkout queues and how to best merchandize impulse categories.
Mars has launched M&M’s Caramel at the recent NACS show in Atlanta, Georgia, which will join Peanut, Milk Chocolate and Peanut Butter as the largest four variants for the brand.