Trolli candy range set for UK entry

By Oliver Nieburg

- Last updated on GMT

Bag range to be sold for around £1.49 ($1.88) at UK retailers. Photo: Innovative Bites
Bag range to be sold for around £1.49 ($1.88) at UK retailers. Photo: Innovative Bites

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Innovative Bites has unveiled a range of eight Trolli products set to enter British retailers.

The company became UK distributor​ for the brand in December last year.

It will be the first time a broader range of Trolli candy is sold in UK retailers.

Innovative Bites will distribute eight SKUs in 175 g and 200 g bags for a recommended retail price of £1.49 ($1.88).

The range includes sour 'Glow Worms', extra sour 'DinoRex' dinosaurs, creamy 'Milky Cows', fruity 'Super Brains' and marshmallow 'Blobs', as well as two Halloween options: 3-D marshmallow eyeballs and strawberry & cream flavored Dracula teeth.

Vishal Madhu, founder and owner of Innovative Bites, said: "Trolli is hugely successful in Europe and throughout America thanks to the brand's flair for trends and technical know-how. We are looking forward to replicating its success here in the UK for our customers."

Trolli was founded in 1975 and is based in Fürth near Nuremberg. It is owned by German firm Mederer, but Ferrara Candy holds rights to the brand in North America.

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1 comment

Mouldy sweet

Posted by Jade,

My 5 year old son had a packet of Trolli BLOB sweets and as he got to the bottom off the packet there was a really bad mouldy one not happy as my son is sick will not be buying again! I have pictures too.

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