Popping confection SoundyCandy goes sugarfree

By Oliver Nieburg contact

- Last updated on GMT

Related tags: Confectionery, Sugar

Turkish startup Toller Gida has collaborated with ingredients supplier Beneo for a sugar-free version of its hard-boiled sweet SoundyCandy.

SoundyCandy is a popping candy that implodes in the mouth when consumed with a drink.

It won the ISM New Product Showcase award in 2015 and now its creator Tolga Erden, founder of Toller Gida, hopes to license the technology after creating a version sweetened with Beneo’s isomalt.

Sugar reduction megatrend

“Sugar reduction and sugar replacement is one of the megatrends at the present moment,” ​Bodo Fritzching, commercial managing director at Beneo-Palatinit, told ConfectioneryNews at Cologne trade fair ISM.

Beneo’s technical team visited Toller Gida in Turkey last year and explored how SoundyCandy could be sweetened with isomalt.

“Isomalt in a hard-boiled candy is a little bit more brittle,”​ said Fritzching.

“The isomalt helps to [enhance] flavors – so besides this soundy effect of the carbon which is released while you suck on it, flavors are coming through more clearly. A fresh strawberry tastes like a fresh strawberry,”​ he said.

Something different in hard candy

The Beneo commercial manager said sugar-free popping candy was something new to the hard confectionery segment.

“In the US, you have about 14% share of sugar-free in hard candy – in Europe it’s about 17%,” ​said Fritzching.

“It’s not growing that much – it’s more growing with the population than anything else, so there you need this innovation.”

Istanbul-based Toller Gida has patented its technology in Turkey and Europe and is open to licensing the technology for own-label products.

Related topics: Ingredients, Candy, Premium

Related news

Related products

show more

Let’s create your next special chocolate moment

Let’s create your next special chocolate moment

AAK - the first choice for value-adding vegetable oil solutions | 18-Jan-2019 | Product Brochure

The premium chocolate market is forecasted to grow three times faster than the standard chocolate segment. In addition, consumers are increasingly focused...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars