Mondelēz’s e-commerce exec leaves for Johnson & Johnson

By Douglas Yu contact

- Last updated on GMT

Mondelēz's e-commerce business grew by 30% in Q1 this year.  Photo: ©iStock/grapestock
Mondelēz's e-commerce business grew by 30% in Q1 this year. Photo: ©iStock/grapestock
Mondelēz has confirmed the departure of its e-commerce executive Neil Ackerman. 

Starting on June 19, 2017, Ackerman will be the senior director of global supply chain advanced planning at the pharmaceutical company Johnson & Johnson.

Mondelēz has not yet named Ackerman’s replacement.

Neil Ackerman
Neil Ackerman Photo: LinkedIn

E-commerce grew 30% in Q1

Ackerman started working at Mondelēz in late 2015 as global e-commerce director.

He most recently held the position of global executive director of integrated supply chain, e-commerce strategy and tech innovation leadership at Mondelēz.

“I had a wonderful experience at Mondelēz building their global e-commerce team and business from scratch to a very successful double-digit growth entity,”​ Ackerman wrote in an email to ConfectioneryNews.

“The e-commerce organization at Mondelēz is one of the most innovative consumer goods companies specific to e-commerce supply chain principles, analytics and content management. It was an honor to be on the team and lead the capability growth engine,”​ he said.

“[Johnson & Johnson] was just an opportunity I had to take as I am passionate about supply chain planning and enablement for the future.”

Mondelēz reported its net revenue generated by e-commerce​ increased by 30% during Q1 2017.

Executives on the move

Ackerman’s departure also resonates with several recent senior executive position moves at the company.

ConfectioneryNews recently reported Mondelēz’s chief marketing officer Dana Anderson​ moved to the same position at MediaLink. Around the same time, the company also hired Tim Cofer as its chief growth officer, and named Stefenia Gvillo as its new global head of strategic insights.

Bob Rupczynski, Mondelēz’s former VP and head of global media, also left for McDonald’s earlier this year.

Mondelēz’s e-commerce activities during Ackerman’s tenure

  1. In 2015, Mondelēz announced its goal of generating more than $1bn of e-commerce revenues by 2020.
  2. Mondelēz launched a direct-to-consumer e-commerce pilot for the holiday season in December 2015 via gifts.oreo.com, a limited-time online platform offering Oreo holiday gift tins​ filled with white fudge-covered Oreo cookies.
  3. Mondelēz established a partnership with China’s Alibaba​ in 2016 to grow its Asian market.
  4. Mondelēz started building its R&D center​ in Poland in 2016, aiming to be the e-commerce snacks leader in Europe.
  5. Ackerman said during a podcast interview with Profitero that online impulse purchasing​ is about knowing shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage.”
  6. Jeff Jarrett joined Mondelēz in October 2016 as VP global head of e-commerce. 

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