The company said it will add Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin to its chocolate production lines at the Bournville site later this summer. The plant currently makes 5.5 million blocks of Cadbury Dairy Milk every day.
Cadbury Dairy Milk Oreo and Tiffin will be available in all major UK supermarkets in fall 2017 with an SRP of £1.49 ($1.92) and £2.49 ($3.21) respectively. Cadbury mentioned that Tiffin will be a relaunch as the product has been withdrawn and reentered the market multiple times since 1937.
The company said Cadbury Dairy Milk Oreo is a “much loved newcomer” to the UK biscuits market, and a recent limited edition range of Tiffin proved “highly successful.”
Investment paid off
The production expansion shows that Mondelēz’s investment has paid off, and Bournville is now “competing in the premier league of European factories,” Glenn Caton, president of North Europe for Mondelēz, said in a statement.
Mondelēz has invested over £200m ($258m) into UK manufacturing, research and invention since 2010, which includes over £18m ($23m) to create new knowledge, jobs and manufacturing techniques across its Global Chocolate Center of Excellence in Bournville, the company said.