Sugarfina gets $35m private equity boost for e-commerce and international expansion

By Oliver Nieburg contact

- Last updated on GMT

Sugarfina generated $25m in revenues last year through its 24-store network and wholesale arm. Photo: Sugarfina
Sugarfina generated $25m in revenues last year through its 24-store network and wholesale arm. Photo: Sugarfina
US luxury candy retailer Sugarfina has secured a $35m investment from private equity firm Great Hill Partners.

It takes its total funding in the thriving startup to $50m.

The boutique retailer currently operates only in the US and Canada, but will look to expand to Middle East, Europe, and Asia in early 2018.

It will also use the funding to scale up online, web, mobile, retail, wholesale and corporate gifting sales.

Sugarfina expects to double revenues in 2017

Sugarfina launched in 2012 and today has 24 boutiques and 14 shop-in-shops in North America.

It focuses on stocking artisan confections from across the world. Around three quarters of products are exclusive to its stores.

San Francisco CA
Sugarfina’s boutique stores are in major cities such as New York, San Francisco, Boston, Chicago and Vancouver. Photo: Sugarfina

The company also has a wholesale presence at high-end retailers such as Bergdorf Goodman, Neiman Marcus, Nordstrom and Bloomingdales.

Sugarfina was founded by Rosie O Neil, former director of Marketing for Barbie, and Josh Resnick, the cofounder and president of video games firm Pandemic Studios.

The company posted $25m in 2016 revenue and expects sales to double this year.

‘Sugarfina is a proven disruptor’

Great Hill Partners' managing partner Michael Kumin and partner Peter Garran will join the Sugarfina Board of Directors.

Garran said: "Sugarfina is a proven disruptor in a huge industry that hasn't seen a lot of innovation.

"While many established brands are struggling in today's retail environment, Sugarfina is thriving due to their innovative products, distinctive branding and unique, experiential approach to luxury confections.”

Related news


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.