The tin contains the brand’s signature chocolate miniature bars and promotes the Help for Heroes charity supporting Service Personnel and Military Veterans with injuries, illnesses and wounds sustained while serving in the British Armed Forces.
It is the first time Crown and Mondelēz have come together to support the charity.
“We chose Crown due to its diverse market knowledge and expertise, as well as its ability to add value at every stage of the project – from initial design to the final, completed tin,” said Dec Duggan, senior brand manager, Christmas & Halloween, Mondelēz.
Taking on the design of a drum, the Help for Heroes Cadbury tin features the slogan ‘drumming up support’. The metal used in the packaging is recyclable.
Veronique Curulla, marketing director, Crown Aerosols & Specialty Packaging Europe, added supporting local communities and charitable causes is a key element of its sustainability commitment.
“Playing a role in raising funds for this worthy cause and helping to rebuild lives has been an honor,” she said.
The Help for Heroes limited edition tin for Cadbury is sold at Tesco stores in the UK starting from October.