Bobby’s B-POP lollipop wins 'Confectionery Product Launch of the Year'

By Jenny Eagle contact

- Last updated on GMT

BPOP Ring. Picture: Bobby's.
BPOP Ring. Picture: Bobby's.

Related tags: Innovative bites, Retailing, Confectionery, Lollipop

Bobby's Foods B-POP lollipop, available from Bobby’s, has scooped the award for 'Confectionery Product Launch of the Year' at the Retail Industry Awards 2017.
Bobby's Food BPOP Tower

The awards recognized B-POP for its fun, quirky and novelty factor which come in two flavors, strawberry and blue raspberry, and four designs – Original, Bling, Braces, and Tongue (RRP £0.99). 

Bobby's Foods is the exclusive distributor of B-POP with Innovative Bites acquiring the company in April 2017. 

Vishal Madhu, founder/owner, Innovative Bites, said sales soared for the lollies when they entered the market in March this year, with demand for its 'crazy teeth' dummy design. The product re-launched in September and is now available for Halloween. 

"Bobby's B-POP lollies are a brilliant product – they're fun, tasty and work both seasonally and year-round​,” he said. 

I expect this will be the first award of many and look forward to growing the availability of this product for consumers across the UK​."  

Innovative Bites was founded in 2008 and is the exclusive distributor of US brands including: Twinkies, Trolli confectionery and TGIF chips.

Related topics: Markets, Candy, Seasonal

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