Bobby’s B-POP lollipop wins 'Confectionery Product Launch of the Year'

24-Oct-2017 - Last updated on 24-Oct-2017 at 10:29 GMT

BPOP Ring. Picture: Bobby's.

Related tags Innovative bites Retailing Confectionery Lollipop

Bobby's Foods B-POP lollipop, available from Bobby’s, has scooped the award for 'Confectionery Product Launch of the Year' at the Retail Industry Awards 2017.

The awards recognized B-POP for its fun, quirky and novelty factor which come in two flavors, strawberry and blue raspberry, and four designs – Original, Bling, Braces, and Tongue (RRP £0.99).

Bobby's Foods is the exclusive distributor of B-POP with Innovative Bites acquiring the company in April 2017.

Vishal Madhu, founder/owner, Innovative Bites, said sales soared for the lollies when they entered the market in March this year, with demand for its 'crazy teeth' dummy design. The product re-launched in September and is now available for Halloween.

"Bobby's B-POP lollies are a brilliant product – they're fun, tasty and work both seasonally and year-round,” he said.

“I expect this will be the first award of many and look forward to growing the availability of this product for consumers across the UK."

Innovative Bites was founded in 2008 and is the exclusive distributor of US brands including: Twinkies, Trolli confectionery and TGIF chips.