It claims the adhesive has improved peel strength, reduces the risk of delamination during the manufacturing process and is water resistant.
Richard Burhouse, commercial director , API, said customers are demanding more from the materials they use, particularly where registered film laminates are concerned.
'Registered' means the laminate design is always fixed, and therefore doesn't change position from product to product.
"They are looking for their packaging to do more in terms of customer interaction and on shelf stand-out appeal, so they are looking for new technologies and to push existing technologies harder," he said.
He added the advantages of the adhesive system is its high bond strength without being pressure sensitive, meaning it can be used in die cutting where there is a risk of the cutting action breaking the edges of the laminate.
“The adhesive allows our colleagues to work in partnership with customers to specify the most appropriate product for the job at a time when packaging is becoming ever more sophisticated,” said Burhouse.
"This is primarily for markets that supply/present their products in cartons, so confectionery is a key target as are other luxury food and beverage markets."
API Group, part of Steel Partners Holdings in New York, manufactures and distributes foils, laminates and holographic materials for brand enhancement on consumer goods.
It has 13 facilities across Europe, America and Asia, and its portfolio includes the confectionery and premium drinks sector, among others.