The portfolio of packaging for the UK market includes: Kinder Mini Hangable Stars, Kinder Fluffy Toy (polar bear, reindeer or racoon) with Mini Chocolates and Kinder Surprise Grotto.
Kinder Surprise Eggs
P&W also designed the Kinder Mix Advent Calendar, Kinder Chocolate Santa Letter and 100 g Kinder Surprise Eggs where customers can personalize their own box with their name and one of three characters; a penguin, reindeer or snowman.
Adrian Whitefoord, partner, P&W, said it is not the first time it has worked with Ferrero, helping to develop its ‘Your Nutella, Your Way’ campaign, also tapping into the ‘personalization trend’ in 2015/16.
“P&W has achieved great results with the seasonal Kinder range,” said Whitefoord.
“The packaging is festive and joyful, appealing to the child in all of us.”
Kinder Workshop
The Christmas Market at John Lewis’ Oxford Street store in London, has a Kinder Workshop, where there is an in-store printing service for consumers to create personalized large Kinder Surprise eggs, added Whitefoord.
“Using the iconic ‘red and white collata’ across all SKU’s, the seasonal collection has strong shelf-standout against other seasonal confectionery products,” he said.
