P&W personalizes Ferrero Kinder Christmas packaging

By Jenny Eagle contact

- Last updated on GMT

Personalized Kinder Surpise Eggs among the pack designs for Ferrero UK
Personalized Kinder Surpise Eggs among the pack designs for Ferrero UK

Related tags: Ferrero spa, Kinder surprise

Creative design consultancy Pemberton & Whitefoord (P&W) in London has designed the 2017 seasonal packaging for Kinder.

The portfolio of packaging for the UK market includes: Kinder Mini Hangable Stars, Kinder Fluffy Toy (polar bear, reindeer or racoon) with Mini Chocolates and Kinder Surprise Grotto. 

Kinder Surprise Eggs

Square Egg Packs

P&W also designed the Kinder Mix Advent Calendar, Kinder Chocolate Santa Letter and 100 g Kinder Surprise Eggs where customers can personalize their own box with their name and one of three characters; a penguin, reindeer or snowman. 

Adrian Whitefoord, partner, P&W, said it is not the first time it has worked with Ferrero, helping to develop its ‘Your Nutella, Your Way’ campaign, also tapping into the ‘personalization trend’ in 2015/16. 

P&W has achieved great results with the seasonal Kinder range​,” said Whitefoord. 

The packaging is festive and joyful, appealing to the child in all of us​.” 

Kinder Workshop

The Christmas Market at John Lewis’ Oxford Street store in London, has a Kinder Workshop, where there is an in-store printing service for consumers to create personalized large Kinder Surprise eggs, added Whitefoord. 

Using the iconic ‘red and white collata’ across all SKU’s, the seasonal collection has strong shelf-standout against other seasonal confectionery products​,” he said. 

All Kinder Packs

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