The new facility will increase the speed-to-market for Firmenich’s core encapsulated flavor technologies, Durarome Aromatic and Flexarome, said the company in a press release.
“This significant investment reflects the strategic importance of Brazil, a critical market for Firmenich for the past 65 years,” said Gilbert Ghostine, CEO, Firmenich. “This center of excellence for encapsulated technologies enables us to develop competitive winning solutions for our customers’ with greater speed-to-market, while optimizing our environmental footprint.”
According to the company, the plant contributes to its 2020 environmental goals, and is designed to not only increase operational efficiency, but also to optimize its environmental footprint by reducing water consumption by 20% and energy consumption and waste by 15%.
Durarome flavors are said to sustain a product’s fresh taste throughout its shelf-life, particularly powdered soft drinks and oxidation sensitive products such as citrus and tropical flavors like mango and passionfruit, which are popular in Latin America. This authentic freshness in flavor ensures a desirable taste experience for consumers.
Firmenich describes Flexarome as a process-resistant and multi-dimensional flavor solution which acts in synergy with food and beverage products to intensify the taste impact and pleasure, by protecting flavor authenticity. This technology is used across categories such as, bakery and cereal, hot drinks confectionary and culinary products. Specifically for savory applications, it can be used when replacing natural spices like onion, garlic and pepper in your final product.