The new items, including truffle gift boxes and heart-shaped boxed chocolate assortments, were mainly designed for the hospitality channel across the country, said the company. “Hotel and restaurant owners can now select from an expanded range of chocolates to stand out in a crowded market,” it said.
William Whitaker, managing director of Whitakers Chocolates, said, “Valentine’s Day is now one of the biggest-grossing days on the hospitality calendar and each year business owners are looking for ways to provide an even better service than the year before.
“Offering themed complimentary chocolates provides real added value which elevates the customer experience,” he added.
Whitakers Chocolates, headquartered in Yorkshire, England, has been operating for over 125 years.