DeBeukelaer refereshment sticks launches Chupa Chups liquid fillings
Cult lollipop brand DeBeukelaer has signed a licence agreement with Chupa Chups to fill its refreshment sticks with two liquid strawberry and apple flavors, covered in dark chocolate.
The product was developed in conjunction with Griesson, which owns DeBeukelaer and will be initially sold in Germany.
For the DeBeukelaer refreshment sticks, the company says it only uses cocoa bearing the UTZ-seal, which comes from a sustainable, socially, and environmentally safe cultivation.
Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Brands include Mentos, Airheads, Chupa Chups, Frisk, Fruittella, Alpenliebe, Golia, Happydent, Vivident, Big Babol and Smint.
