SweeTARTS: 55% of students choose strawberry as their favorite fruit flavor

By Jenny Eagle

- Last updated on GMT

SweeTARTS Tangy Strawberry Soft & Chewy Ropes. Photo: SweeTARTS.
SweeTARTS Tangy Strawberry Soft & Chewy Ropes. Photo: SweeTARTS.
SweeTARTS has launched Tangy Strawberry Soft & Chewy Ropes candy to coincide with National Strawberry Month in May.

It has also conducted a survey asking more than 1,000 students across the US how they consume candy, and how much love there is for strawberry as a flavor. 

Candy, fast food, soda


According to the results: About 50% of students consume or purchase candy on a weekly basis. Fast food then soda are the second and third favorites. 

More than 55% of students chose strawberry as their favorite fruit flavor. Orange and banana follow at 14.7% and 13.8%.

It found more than 72% consider strawberries to be the best or most romantic fruit flavor to give to a significant other. Cherries were ranked second at only 16.2%. 

SweeTARTS kicked off its Tangy Strawberry Soft & Chewy Ropes product announcement in February with an online pre-order program, allowing fans the chance to purchase a limited supply before they hit stores. 

Benjamin Jones, marketing associate, SweeTARTS, said it received positive feedback after its ​pre-sale 'sold out in record time' ​and it was thrilled to bring out its Tangy Strawberry Ropes in time for National Strawberry Month. 

Cherry Punch

Since SweeTARTS launched Cherry Punch SweeTARTS Soft and Chewy Ropes in 2015, the product quickly became the brand’s best-selling candy. Sold in single and shareable packages, SweeTARTS Ropes offer a soft and chewy, fruit-flavored rope with a tart center.  

SweeTARTS Tangy Strawberry Ropes can be found at retailers nationwide, including Walmart, Dollar Tree, Family Dollar, Walgreens, Circle K and participating 7-Eleven stores. 

First introduced in 1963, the SweeTARTS product portfolio includes Original SweeTARTS, SweeTARTS Soft & Chewy Ropes, SweeTARTS Gummies, and SweeTARTS Chewy.

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