Troubled Dutch company Raw Patisserie acquired by rival Lovechock

By Anthony Myers

- Last updated on GMT

Lovechock adds to its portfolio with the acquistion of the Ridiculously Good brand. Pic: Lovechock
Lovechock adds to its portfolio with the acquistion of the Ridiculously Good brand. Pic: Lovechock

Related tags Chocolate acquistions Organic food

Raw Patisserie, makers of the Ridiculously Good raw chocolate brand, is taken out of insolvency by Lovechock, who has vowed to maintain the brand’s presence in the retail space.

Dutch raw chocolatiers Lovechock has announced it has acquired Raw Patisserie, owner of the Ridiculously Good brand, with immediate effect.

Raw Patisserie B.V. was declared bankrupt by the court in Noord-Holland earlier this month. The agreement between the two Dutch companies was signed on Wednesday June 27, effectively taking Raw Patisserie out of insolvency (for an undisclosed amount).

Franziska Rosario, owner of Lovechock, said the new brand will be a good fit in the company’s existing product portfolio: “Both companies have a lot in common and stand for the same values: in particular, of course, the production of products with purely natural ingredients and the passion for raw cacao."

Lovechock 'Happiness Director' Franziska Rosario
Lovechock Happiness Director Franziska Rosario

The two companies share a similar philosophy towards sustainability and protecting the environment, using plastic-free packaging and purchasing cacao beans from local cooperatives.

Both companies know that cacao in its natural form is full of goodies, such as vitamins, minerals, flavonoids and mood enhancers. This is why we both want to make a low processed product that is as close to nature as possible​,” Rosario said.

In the short-term and for consumers nothing will change, as Ridiculously Good items will continue to be available under the same name and retail price in the shops.

As part of the takeover of Raw Patisserie, its new owners will look to fully embed the brand into its portfolio following a comprehensive review of the business and its facilities. Rosario said there is an opportunity to expand her company's product range “in an exciting field”​.

Lovechock was the first company to launch a Raw chocolate bar in the Netherlands (in September 2009) and was founded by Laura de Nooijer after she visited Mexico and Brazil. Lovechock is sold in organic retail outlets and supermarkets across 15 countries in Europe, and is also available in United Arabian Emirates, Canada and Japan.

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1 comment

Lovechock in my hometown

Posted by Marjan Broers,

Dear mr Anthony Myers,

How interesting tht you write from Britain about a company, which is based in my hometown, Heerhugowaard, the Netherlands. If ever you care to visit the Netherlands, and would like to witness, or participate in and write about the coca rituals former Lovechock owner Laura now performs, do contact me. Best, Ms M. Broers.

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