After almost 55 years of market dominance Nutella looks like it has a rival for its chocolate hazelnut spread.
Luxury Swiss chocolatier Lindt has released a 'hazelnut cream', which is now available on its website and in Lindt stores.
Lindt's spread, which retails at £5.99 ($7.92) is made from 40% hazelnut, compared to 13% in Nutella. The spread has been available in other European countries for some time and has now arrived in the UK, delighting fans on Instagram.
£5.99 @lindtuk wow looks amazing at Liverpool Lindt shop.
"The use of real LINDT chocolate combined with hazelnut enables you to create a delightful dessert or snack with a full and intense flavour. The preparation method that has been fine-tuned by the Lindt MaÎtres Chocolatiers to give rise a perfectly smooth mixture which retains the full chocolate aroma," said a Lindt in a statement
At the time of writing Lindt’s hazelnut cream was already out of stock online, but had been spotted at a Lindt store in Liverpool.