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Divine plans to launch exclusive organic range of chocolate bars

By Anthony Myers

- Last updated on GMT

Divine Chocolate's new organic range. Pic: Divine Chocolate
Divine Chocolate's new organic range. Pic: Divine Chocolate

Related tags Fairtrade

First for Fairtrade company as Divine Chocolate adopts organic-framing methods to tap into consumer trend.

Fairtrade confectionery brand, Divine Chocolate is set to roll out its first range of organic chocolate bars.

Divine, which claims to be ‘the only chocolate company in the world which is 100% Fairtrade and owned by cocoa farmers’, says the new bars will be made with cocoa from a farmers’ co-operative on the west African island of São Tomé.

Up until now, Divine Chocolate has not been certified organic due to organically approved pesticides been unavailable to farmers. Introducing organic cocoa farming was considered high risk, due to the spread of disease in the plants.

Divine’s new organic lineup will be available next month in five 80g variants.  A plain 95% cocoa bar will be complemented by four flavors with 85% cocoa: Lemon, Cocoa Nibs, Blueberry & Popped Quinoa, and Turmeric with Ginger with a rsp: £2.99-£3.49 ($3.80-£4.44).

There’s a big opportunity to attract new customers with the organic range​,” said Divine sales director Chris Noel. The new chocolate would tap “the growing desire for more healthful treats​”.

Related topics Sustainable Sourcing

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