Special editions
Nestlé adds salted caramel fudge KitKat to annual flavor rotation list
Nestlé said its KitKat Chunky New York Cheesecake was “a hit among millennials” last year with over 70% of them saying they would try it again.
While in 2016, KitKat Chunky Cookie Dough was the “number one chocolate singles launch” in the region, it added.
“Following the incredible success of KitKat Chunky New York Cheesecake and KitKat Chunky Cookie Dough, this year’s bar has all the credentials to be yet another smash hit,” said Natasha Lawless, brand manager at KitKat.
She said the new product combines crispy wafer with a salted caramel fudge-flavored topping and it is covered in milk chocolate. Its packaging, which depicts turquoise stripes, was inspired by a retro shop design.
KitKat Chunky Salted Caramel Fudge bar is available in selected Sainsbury’s stores, and all major retailers from August 20.
Innovations in the US
KitKat's diverse flavor profiles travel across the world from matcha and sake flavors in Japan to Ruby chocolate, which was recently launched in Europe and Australia.
In the US, KitKat is licensed by Hershey, which has been strengthening its position in the snacking category. However, that does not stop the company from innovating its confectionery brands, according to Ian Norton, director of KitKat.
He said: "We do bring new items and special flavors into our iconic US KitKat lineup" based on consumers' requests.
"Last summer, we offered a limited edition pink, strawberry-flavored KitKat. Recently, we expanded our KitKat dark bar due to overwhelmingly positive feedback, and this year, KitKat launched a limited edition flavor, chocolate-covered strawberry, for the summer of 2018.
"We will continue to explore new products opportunities in the future based on what our US KitKat fans tell us they want," added Norton.
