Execs on the move

Theo Chocolate names new chief marketing officer

By Douglas Yu contact

- Last updated on GMT

Pic: Theo Chocolate
Pic: Theo Chocolate

Related tags: appointments

Theo Chocolate has named Jason Harty as its chief marketing officer and general manager of consumer direct.

Harty has an “extensive background in consumer product marketing and proven experience in growing brands in packaged goods,”​ according to the Seattle chocolate company, who announced his appointment this week.

He previously held senior leadership roles as vice president of marketing at Justin’s and as the senior director of interactive and field marketing at Pretzel Crisps. Harty had also worked with vitaminwater, Cocomama (formerly Cissé Cocoa), Ciao Bella and Sambazon.

Most recently, Harty worked as the CMO at Nourish Snacks​, where he oversaw the re-launch of the brand and led overall strategic efforts. He also grew the company’s consumer touch points and retail distribution.

Commenting on his new position, Harty said: “With its commitment to responsibly sourcing and manufacturing the highest quality chocolates, Theo is a brand that I’ve long admired.

“The Theo brand’s mission aligns closely with my personal passion to deliver the planet’s best ingredients to every community, every day, and I couldn’t be more excited to be joining the team as we continue to bring this mission to life.”

This is Theo’s second executive appointment this year. The company named Etienne Patout​, who previously led Kellogg’s wholesome snacks and Kashi teams, as its CEO and a member of the board of directors four months ago.

Related topics: Manufacturers, Chocolate

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