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Nestlé says KitKat Gold could be ‘permanent fixture’ in Australia

By Douglas Yu

- Last updated on GMT

Nestlé says KitKat Gold could be ‘permanent fixture’ in Australia. Pic: KitKat
Nestlé says KitKat Gold could be ‘permanent fixture’ in Australia. Pic: KitKat

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Nestlé Australia has launched a limited edition KitKat Gold that contains the traditional wafer fingers covered in white-colored caramelized chocolate.

The product will be available for free sampling at Sydney’s Martin Place Station and Melbourne’s Southern Cross Station later this year, according to the company.

However, Nestlé noted the new KitKat is different from its Gold KitKat​ previously launched in Japan. The one-finger KitKat, available across KitKat boutiques in the country, is made with edible gold leaves and it cost $16 each.

Anna Stewart, head of marketing at Nestlé confectionery, told News Corp Australia earlier the product idea came through the company’s development work in Australia.

She said: “We have a lot of fun exploring different flavor profiles, and when we tasted this one, we knew we were on to a winner,”​ adding that KitKat Gold is “distinct”​ because it is made by caramelizing the butter.

“We encourage anyone who gets to try it to let us know their feedback on our Facebook page. We are always looking for customer feedback.”

Stewart also noted the KitKat item could become a “permanent fixture”​ if it resonates with Australian consumers well.

Similar to Japan, where Nestlé has previously developed multiple local flavors for KitKat, Australia has been an innovation hub for the brand.

Three months ago, the company brought in Ruby KitKat after launching it Japan, South Korea and the US.

“Available exclusively at KitKat Chocolatory [in Melbourne], Ruby is the fourth type of natural chocolate, after milk, dark and white, and features an all-natural pink hue, berry flavor and luscious, smooth texture,”​ said Nestlé.

According to Euromonitor, Nestlé is currently the fourth largest chocolate producer in Australia after Mondelēz, Mars and Lindt.

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