The global confectioner said this would be the seventh successive year for its campaign. This year, the promotion features Maltesers, which is the number one bite-size chocolate brand in the country, M&M’s and Galaxy and Milky Way.
Lauren George, brand and trade PR manager at Mars Wrigley UK, said: “Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favorite out of home activity.
“Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend. Our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets, as well as unlocking cross-segment opportunities for retailers,” she added.
Mars Wrigley noted, in order to claim their free tickets, consumers need to buy two promotional ‘More to Share’ pouches or blocks, or five promotional standard pouches, and register the promotional codes on Sweet Sundays campaign’s website.
“Sweet Sundays is set to benefit hugely from media investment across major participating brands… ensuring they are front of mind for consumers when they are in-store.
“Retailers will also have an eye-catching new point of sale materials to support in-store activation and help boost sales,” said the company.
