Smarties get a special scary makeover for Halloween

By Anthony Myers contact

- Last updated on GMT

Smarties get a special scary makeover for Halloween

Related tags: Halloween

As big brands look to the lucrative Halloween market, Nestlé UK announces that it has launched a Smarties pack for the first time to tap into demand for spooky sweets.

Following Mars Wrigley and Hershey’s Halloween announcement earlier this week​, Nestlé UK is launching Scaries, a spooky edition of Smarties, which will be hitting the shelves next week.

The Halloween-themed treat consists of a mix of autumn coloured brown and orange Smarties with the brand logo updated to Scaries alongside a ghostly Halloween design.

Scaries will be available in a sharing bag format to share with family and friends adding ‘the perfect ingredient to ghoulish get-togethers or nights in front of a scary movie.’

Stephanie Scales, brand manager for Smarties, Nestlé UK, said: “With Halloween sitting firmly at the top of the social calendar, we are really excited to launch Scaries to get Smarties lovers in the spooky spirit and help add some hocus pocus to their parties!

This is the first time we are offering Halloween themed Smarties and we are sure our fans will love this new ghostly version of their favourite sweets​.”

Made with cocoa from the Nestlé’s Cocoa Plan, Scaries will be available from September 6 in selected supermarkets across the UK.

Related topics: Manufacturers, Seasonal, Nestle

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