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Yorkshire chocolatier backs children’s book festival with special ‘Bonkers Bars’

By Anthony Myers contact

- Last updated on GMT

William Whitaker, managing director of Whitakers Chocolates, and Trevor Wilson from the Broughton Hall Children's Literature Festival with young book lovers
William Whitaker, managing director of Whitakers Chocolates, and Trevor Wilson from the Broughton Hall Children's Literature Festival with young book lovers

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Whitakers Chocolates seeks to emulate children’s literary classic by adding a winning ticket inside its own bar to get children engaged and interested in literature.

Inspired by Roald Dahl's book ‘Charlie and the Chocolate Factory​’, a Yorkshire manufacture has added a touch of magic to the UK county’s first Children’s Literature Festival.

Whitakers Chocolates has teamed up with the festival organiser, Authors Abroad, to create 500 ticket-winning 'Bonkers' chocolate bars to gain free entry to the event, held at at Broughton Hall in Skipton, North Yorkshire, on September 29 and 30.

Whitakers Chocolates, a leading UK chocolate manufacturer, is producing over 20,000 bespoke ‘Billy Bonkers’ bars in celebration of the festival. The milk chocolate bars will be available in local supermarkets such as Booths, Sainsburys, Tesco, Waitrose, Co-op and Asda.

Managing director at Whitakers Chocolates, William Whitaker, said: “We’re thrilled to have joined forces with the Children’s Literature Festival – it’s fantastic to be part of such a great event which will inspire children across the county to embrace and enjoy the written word. We hope that our Billy Bonkers bars competition encourages young people to get involved with the festival and will strengthen their enthusiasm for literature​.”

Related topics: Chocolate