The packaging was showcased at Natural Products Expo East at Baltimore Convention Center in Maryland, US this week (September 13-15).
The design has a front panel, which highlights ingredients including plant based, gluten free, dairy free, no sugar alcohols, 18G of protein and 6G of fiber per cookie.
It has also replaced product illustrations with real product photography of the Munk Pack Protein Cookies.
Michelle Glienke, co-founder, Munk Pack, said the design highlights its refreshed logo in a bold font and design that prominently features the brand’s signature chipmunk, a symbol of Munk Pack’s inspiration from nature.
“As we look to continue to develop and grow the Munk Pack portfolio, the rebrand gives us a consistent platform to showcase new product developments in the plant based snack category,” said Glienke.
The company hopes the bright colored packaging will pop off the shelves with an updated story from the brand founders highlighting the mission and vision of Munk Pack.
Gluten free and plant based, The Protein Cookie line come sin four flavors including Coconut White Chip Macadamia, Double Dark Chocolate, Peanut Butter Chocolate Chip and Oatmeal Raisin Spice.
All of the Munk Pack Protein Cookies are gluten free certified, vegan certified, Non-GMO Project Verified, kosher and include no soy, no dairy, no cholesterol, no trans fats and no sugar alcohols.
Munk Pack has also partnered with Yosemite Conservancy, which works with Yosemite National Park to donate a portion of every Munk Pack sale to the association to support its grant for the No Limits Adventure Project, which gives wheelchair-users from underprivileged communities the chance to experience scaling granite walls and go on rugged trails.
Munk Pack Protein Cookies retail at Target in 4-packs for $6.99, and can be purchased at Whole Foods, Sprouts, Amazon and MunkPack.com.
The company was founded by Michelle and Tobias Glienke, for people who lead an active lifestyle. Its portfolio includes Oatmeal Fruit Squeezes and Protein Cookies.