US investor backs British start-up Smith & Sinclair with $2.6m to expand its alcoholic sweets

By Anthony Myers

- Last updated on GMT

Sweet investment: Smith & Sinclair obtains $2.6m funding to expand its alcoholic sweets range. Pic: Smith & Sinclair
Sweet investment: Smith & Sinclair obtains $2.6m funding to expand its alcoholic sweets range. Pic: Smith & Sinclair

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Subversive Capital investment fund sees potential in company’s ‘disruptive products and unique approach'.

Smith & Sinclair​, the award-winning disruptor of the food and beverage sector, has secured a multi-million dollar investment to further fund its innovative research and expand into international markets.

The London-based start-up, which developed the world’s first alcoholic cocktail gummies (patent-pending) allowing customers to consume alcohol in an entirely new way and literally ‘eat your drink’, has received £2m ($2.6m)  from US investment fund Subversive Capital, valuing the company at more than £6m ($4.54m).

Smith & Sinclair, which started by selling alcoholic sweets in a London market, is already backed by Richard Branson.

After launching the ‘world’s first’ alcoholic cocktail gummies’ the company is set to launch the ‘UK’s first’ edible fragrance.

This is a transformational deal which will help us inject some much-needed innovation back into the nation’s shopping choices​,” commented Melanie Goldsmith, who co-founded the brand with Emile Bernard in 2014.

Confectionery should be fun for adults too; retail should surprise and delight. The crazy inventiveness of the past has been lost as today’s household brands have become more predictable​. We want to bring that spirit back and celebrate the kind of Willy Wonka innovation that Britain was world renowned for in the past​.”

Michael Auerbach of Subversive Capital said: “We fell in love with the brand from day one. They hooked us with their unique approach to delivering some truly disruptive products​.

There’s huge appetite for such unique food innovation and we see great potential in helping them in their expansion into the US and beyond. Smith & Sinclair can help make British confectionery a global success again​.”

Smith & Sinclair is also launching the UK’s first new 'edible fragrance' – a fully wearable scent that promises to ‘bring the flavor of your drink to life, replacing the fruit wedge or cucumber slice with something far more playful, creating a unique twist that offers intrigue and an unforgettable experience’.

Related topics Candy

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