Lovechock launches 99% cocoa bar and reduces its ecological footprint
Ethical chocolate brand Lovechock has redesigned its chocolate tablets to give them a more stylish look and to make them better for the environment.
The Amsterdam-based chocolatier has also launched a new ‘Extreme Dark’ bar containing 99% cocoa.
Lovechock’s packaging has been plastic-free since 2011. With the relaunch of its packaging design the company says its possible to reduce packaging material by around 20% and significantly reduce CO2 consumption, because the packaging material is no longer sourced in the USA, but locally in Holland.
The manufacturer has also made a pledge to reduce waste by combining fresh and recycled fibres and complete packaging without bleaching.
Chief ‘happiness director’ Franziska Rosario said: “A packaging that looks sophisticated, fresh and chic while being environmentally friendly – that's possible! By redesigning our tablets, we have managed to significantly reduce our carbon footprint. After the complete abolition of plastic since 2011, we want to set an example in terms of environmental protection with our completely compostable packaging.”
The new Extreme Dark cacao product is made from only five ingredients: beans from three regions in Ecuador, cocoa butter, a pinch of sea salt, and superfood fruit lucuma and bourbon vanilla.
The result, says lovechock, is a ‘full-bodied-intensive cocoa experience with a fruity-fresh citrus note’. The new bar is available in select stores and from its website.
The Dutch firm, founded in 2009 and the first producer of raw chocolate in Europe, says it purchases its cocoa beans directly from cooperatives in Ecuador and all ingredients come from organic farming and are free of refined added sugar gluten, soya, lactose and palm oil.