News & Analysis on Chocolate, Candy and Cocoa
Ferrara will start producing revamped Butterfinger by the end of this month and shipping the products to the US market early next year, ConfectioneryNews learned at the recent NACS Show in Las Vegas, Nevada.
Ferrero is set to overhaul the recipes of Butterfinger and Crunch bars after creating a new business unit by merging its recently acquired Ferrara and Nestlé’s US candy portfolio later this year.
Nutella maker Ferrero has completed the acquisition of Nestlé’s US confectionery business, including more than 20 of its brands such as Butterfinger, BabyRuth, Crunch, and SweeTarts.